Lead Magnet Success Checklist

1. Ultra-Specific

Do I sound like a broken record yet? 🙂
I’ll repeat specificity more times than you can count because it’s just that important.
Lead magnets should NEVER be vague. They must offer an ultra-specific solution to an ultra-specific market.

2. One Big Thing

Everyone wants a “magic pill” or “silver bullet,” so it’s always better to make and deliver one big promise as opposed to a lot of little ones.
We showed you this example earlier a Lead Magnet that delivers on one ultra-specific promise…

Now, take a look at this Lead Magnet that is specific (you know you’re about to learn the in’s and out’s of WordPress), but doesn’t deliver on “One Big Thing”…

3. Speaks to a Known Desired End Result

What does your market REALLY want?
If you can figure that out and offer a Lead Magnet that promises it, prospects will gladly give you their contact information.

4. Immediate Gratification

Avoid using newsletters and multi-day courses as a Lead Magnet.
Your market wants a solution and they want it NOW.

5. Shifts the Relationship

The best Lead Magnets do more than inform…
They actually change the state and mindset of your prospects so they’re pre-framed to engage in future business with your company.

6. High Perceived Value

Just because it’s free, doesn’t mean it should LOOK free.
Use professional graphics and imagery to establish real monetary value in the mind of the visitor. "Just because it's free doesn't mean it should look free."
For instance, Neil Patel offers a course as a Lead Magnet on his blog.
Notice how the $300 price tag raises the perceived value of the free course. Neil offers high-ticket consulting, and this course works well to generate the right type of leads for his business.
That said, it would be interesting to test a more specific “chunk” of this course as a Lead Magnet.

7. High Actual Value

If your Lead Magnet is all sizzle and no steak, you may get prospects’ contact information, but you’ll lose their attention.
To win, you must promise AND DELIVER the goods.

8. Rapid Consumption

You don’t want your Lead Magnet to be a roadblock in your sales funnel, so, ideally, it should be able to be consumed or experienced within five minutes.
The Lead Magnet Thank You page is often where we make our next offer.
If the Lead Magnet is difficult to consume (a 300-page book, a 30-day email course) the conversion rates on this offer suffer.
Here’s the big takeaway… Many of the items in this checklist boil down to this underlying principle: Specificity matters.
Take a look at your Lead Magnet through the eyes of this checklist.
Are you promising too much? If so, test something more specific.
Now, I know what you’re thinking after getting this far…

But, How Do I Get Traffic to My Lead Magnet?

Wrong question.
The fact is that traffic is all around you.
Google, Facebook, and LinkedIn (just to name a few obvious sources) have millions billions of users they’ll happily send to your Lead Magnet.You just need to cut them a check.
The right questions to ask are:
  • What offers will I make to new leads?
  • How well do these offers convert?
  • How much is a visit to my Lead Magnet landing page worth?
  • How much is a new lead worth?
  • How much is a new sale worth?It isn’t difficult to answer these questions.
    Start by understanding the complete Customer Value Optimization process. The Lead Magnet is Step 1 of the 5-Step process.
    Then, understand these two simple metrics that determine what traffic, leads, and new sales are worth to your business.
    You don’t have a traffic problem.
    With the right Lead Magnet in place and a funnel behind it… your business will become a lead and sales generating machine.

Comments

Post a Comment

Popular posts from this blog

Exactly what is Digital Marketing?

Image
What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they  used to 12 years ago . And while we say it a lot, the way people shop and buy  really   has  changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. digital marketing  -- in ...
Read more

Plight Of The Boychild : Kyalo's Story

Image
Kyalo had just finished high school and was looking for employment. Being the first born in a family of six, he knew he had to get a job to help his parents and his siblings. His father was a peasant farmer while the mother was a house wife. People like Kyalo didn't dream of joining college. Their only goal in life was getting a job, get married and fill the earth as instructed by God in the Bible. It is just the way things were in Kathiani, Machakos County. After working odd jobs, buying goats, reselling the goats after a while and saving his profits, Kyalo decided it was time to go look for greener pastures in Mombasa where his Uncle Kimanzi resided. He had heard stories of how easy it was to get a well paying job in the coastal town. After all, his Uncle was uneducated yet worked at Kenya Ports Authority and was one of the richest people in Kathiani. Maybe, just maybe Kyalo would follow in his footsteps... Kyalo bid his family goodbye and embarked on his journey of financial fre...
Read more

No Cap!

Image
Add caption "If only I hadn't made the dumb decision to wash clothes at 11pm I wouldn't be in this mess." Kinyua regrets. Decisions have consequences and lately he's been making bad ones or has he? Earlier during the day Kinyua was idling at his chill spot AKA base pondering where his next meal was going to come from. A sly-looking guy came to the base, bought his Ketepa and started chewing the precious 'delicacy'. After a few pleasantries here and there, the guy offers to buy Kinyua's cap at a meagre KSHs 150. At first Kinyua is disinterested but knowing very well how his favorite cap is just but a luxurious item with sentimental value he agrees to the deal. Fast forward curfew time approaches. Kinyua goes home and cooks every Kenyan bachelor's daily meal: Sukuma wiki, Eggs and Ugali. Satisfied he partakes in the activity he's been waiting for since the mystery man bought his cap. Chewing Khat! The high hits and he starts doing house chores. A...
Read more